October between fairs and events
Porcelanosa's large-format porcelain tiles showcased its latest novelties at the various interior design, architecture and construction trade fairs held throughout the month of October.
Mexico, Ibiza or Madrid; different geographical locations around the world where XTONE has made a difference by showing the possibilities of porcelain tiles to anyone looking for a durable, functional and aesthetic product.
The firm is consolidated as a material with a high adaptability capacity and with infinite possibilities for spaces: flooring, cladding, worktop, kitchen island, furniture, among many others; as well as for its excellent performance, being the most suitable option for all types of projects such as contract and/or residential.
Aimed at interior designers and architects, hoteliers and restaurant owners, developers and investors, as well as distributors and contract product brands, Interihotel has positioned itself as one of the most eagerly awaited trade fairs in the sector held in Madrid.
For the new edition, Interihotel highlighted the art of creating hotels and restaurants, the development of responsible projects and the most innovative technology linked to the art of tradition and craftsmanship.
For this, XTONE accompanied the space with one of the latest novelties added by the firm. With high aesthetic strength, the Orobico Grigio collection became the protagonist of the space, covering the walls of the main room of the stand.
Ibiza Home Meeting
Considered as the reference fair in the real estate and construction sector in Ibiza, Ibiza Home Meeting hosted during the second half of October different national and international companies from different sectors: construction, architecture, interior design or raw materials.
An edition that was marked by sustainability and efficiency, two signs of identity that characterised the new edition of the fair and which Porcelanosa promoted through the products presented by the Group's different firms.
In this way, XTONE was one of the keys to the creation of the stand thanks to its excellent performance. Being a 100% recyclable and high quality product, it gave shape to the countertop with the Aged Clay collection, combining design and functionality in the same volume.
On the other hand, the Paonazzo Biondo collection was chosen to dress the walls, creating a visual effect and continuity between the pieces that highlighted the possibilities offered by the material. It also transferred the beauty of the marble it emulates, fully integrating its design into the space.
Obra Blanca Expo 2022
After the success of the last edition and positioning itself as one of the most important trade fairs in Mexico, Obra Blanca Expo was a meeting point and exchange of ideas between professionals and leaders in the sector. With a well-defined identity, Obra Blanca focused on sustainability and visitor experience through the most innovative proposals in the sector, which were the protagonists of the event.
Porcelanosa Grupo is committed to the construction of open, healthy and sustainable spaces; more organic materials that allow us to respond to the needs not only in homes, but also in offices, hotels and leisure.
Under the concept ''Home'' a wide variety of textures, formats and finishes were exhibited, highlighting the large format porcelain slabs that dressed the different rooms of the stand. XTONE accompanied the kitchen area both on the island and for the flooring with one of its most impressive collections, Blue Roma.
For the dining area, the Orobico Grigio collection became the protagonist of the space, reflecting the dramatic and extravagant side of nature on the walls of the room. An elegant and appealing design was also created in the living room with the Astana Grey collection, using the porcelain as both wall and floor tiles, even making use of it for the volumes that replicated flower pots.
Finally, the greatness and spectacularity of XTXONE's large format was shown through the successive exhibition of some of the firm's most exclusive designs, which in turn formed part of the structure of the stand's cafeteria area. Collections such as Paonazzo Biondo, Marquina Black or Invisible White were the stars of the space.