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All the possibilities of XTONE at a single click – <PostLink href="https://www.urbatek.com/360-2020/">XTONE 360º</PostLink>
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As a result of the company’s ongoing commitment to cutting-edge technology, URBATEK is expanding its range of possibilities by offering a virtual tour that shows, in great detail, the <span className="font-bold">Xtone Experience Showroom</span> that the company presented at the 27th PORCELANOSA Grupo International Exhibition last January.
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An interactive experience that allows architecture and design professionals to get to know the different ceramic proposals through 360º technology.
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In a totally intuitive way, <span className="font-bold">the user can navigate and enter the brand’s facilities to explore and get to know the wide selection of materials and textures offered by XTONE</span>, allowing interaction at different points along the way.
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The opening of a hidden door in one of the exhibition rooms (Origami room) or the zoom option offered by the tour allows to perceive every detail of the designs, as well as the different layouts, cuts and modulations that have been developed in each of the rooms.
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Supported by any browser and operating system, this virtual tour is accessible both on mobile devices and computers, <span className="font-bold">providing customers with new ways to get to know the product quickly and directly</span>: dive into the exhibition itself, achieving a full browsing experience.
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Discover the possibilities of XTONE wherever you are.
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<PostLink href="https://www.urbatek.com/360-2020/">XTONE 360º</PostLink>
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URBATEK expands its range of possibilities by offering a virtual tour that shows the Xtone Experience Showroom presented during the XXVII PORCELANOSA Grupo International Exhibition.

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XTONE 360º

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One of the advantages of XTONE is the link between its materials and nature. A firm totally committed to the environment and its impact on biodiversity. Its materials belong to this nature, and for XTONE it is essential to show respect for that which creates this life. The connection between customers and nature must be strengthened by this experience, which will captivate all the senses and form part of an indelible memory for those who have the opportunity to experience it.
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This immersive experience that XTONE will offer both at the Cersaie 2024 Fair, and later in the firm's Showroom, will make you feel part of the process of forming its materials and understand the different technologies it applies to create the best materials on the market. Reconnect with nature, to connect with XTONE.
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All eyes will be on 3 of the new collections: Amazonite, Port Laurent and Breccia Imperiale. Each of these new collections uses one of the different technologies that distinguish XTONE materials from the rest.
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Firstly, we have the ECLIPSE technology, Smart Surface Decoration, in which different effects of volume and shine are observed thanks to the different particles that are applied in selected areas. This technology is applied in the Breccia Imperiale collection in Nature finish, as well as CORE technology, creating a material with many textures that turns the touch of it into an unequalled sensorial experience.
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Another one that we can enjoy in the immersive experience is the LUMEN technology, Selective Texture Effect, which adds decorative reliefs in selected areas of the design. In this case, it is the Port Laurent collection in Nature finish, which offers us to observe how, by means of a water-repellent product, a remarkable depth is created in the veins.
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Finally, the latest technology that we will be able to enjoy in this immersive experience will be COMET, Gems Decoration, in which shimmering particles of different intensities are applied to the design. In this case it is the imposing Amazonite that will demonstrate what this technology is capable of dazzling. In the polished finish, the Amazonite collection also features the CORE and SUNGLINT technologies.
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XTONE's immersive experience comes to understand the importance of nature for the company. The technologies seek to bring materials as close as possible to their origin. An experience divided into two parts, in which viewers will be taken into the strangeness of the Earth and will then be able to interact with the technologies presented by the company.
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Test your senses, connect with nature in XTONE's new immersive experience

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XTONE offers a novel immersive experience that connects with nature and its materials

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By promoting new designs through environments with a unique personality, the firm presents a highly functional and aesthetic proposal that invites visitors to contemplate the versatility of the large format to adapt to any type of space, application and architectural need.
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*The innovative Amazonite collection for wall and island cladding, combined with Tadelakt Smoke for worktops and tables, and the Neda material for flooring and cladding*

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With a 400m2 stand, PORCELANOSA brings together all the firms from the group to present a whole range of new materials and sensory experiences. Divided into two parts, XTONE, the large format porcelain slab, covers its own area where it breaks with design standards and creates a more conceptual and architectural space, giving greater prominence to the raw material. A concept that is the main axis of the new collections presented by the brand, becoming the most faithful representation of stone.
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Organic collections with the highest technology
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XTONE's proposal for this edition focuses on collections that seek the purest essence of stone, a faithful representation of the material of the earth through textures and visual finishes, equipped with the most innovative decoration techniques, which connect sensorially with the visitor showing a revolutionary and organic product at the same time.
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Some of these new unique collections are: Amazonite, a collection that, through a penetrating and exotic appearance, conveys the uniqueness of Amazonite with a turquoise-hued design bathed in a texture of brownish tones and greyish incursions; Breccia Imperiale, a sober yet elegant design that extols the innate elegance of nature; Navona in Silk finish, a majestic sample of Travertino limestone, which with its touch on small cavities on the surface recalls the dragging of water on the stone; Port Laurent, a collection inspired by the quarries of Morocco that brings character and delicacy to the spaces it dresses; Statuario, the faithful representation of the longed-for Carrara marble, combines beauty and innovation, bringing the continuity of veining to the interior of the piece. And finally, the Tadelakt collection will be present in an even more surprising version which, in greyish tones and accompanied by a new decoration technique, brings depth to the design thanks to the decorative selection with which different volume effects are achieved.
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The synchrony of technology and design, with organicity
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In this new edition of CERSAIE, XTONE presents, in addition to the new collections, an incredible immersive experience that will leave its mark on all those who visit the revolutionary space, integrating technology into the stand.
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In the same way that the attendees will learn first-hand about the creative process that inspires the material, they will also experience through touch and gestural recognition the new finishes thanks to the different innovative decoration technologies presented by the firm, among them: Eclipse (intelligent surface decoration) that permits making a decorative selection to achieve different volume effects; Comet (shimmering effect), through which shiny particles are applied in certain areas of the design, and Lumen (selective relief effect) that displays decorative reliefs in selected areas of the design.
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Among the collections to be seen in the space is its majestic Port Laurent dominating the entrance corridor to the XTONE space, bringing character and elegance to the entrance of the firm. On one of its sides, a panel of geometric shapes presents some of the brand's most representative collections.
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The imposing Amazonite rises above the room after the immersive experience, prolonging the wow effect on the assistant, accompanied by Tura and the new Solo Black with a polished finish, which gives the piece a mirror-like sensation. As a nod to the organic, a circular window, surrounded by greenery, gives a hint of the new showroom that the firm will present at the next Porcelanosa Grupo International Exhibition.
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In the cafeteria space, the new Navona extends over the floor of the space, dictating the perpetuity of the travertine marble which, combined with the amazing Breccia Imperiale on the room's cladding, creates a harmonious contrast of tones and textures.
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In short, a proposal that suggests creating a wow effect on the visitor, making them part of the space through their involvement and interaction with the surfaces, taking them back to the origin with groundbreaking designs and finishes that invite the senses. A revolution in large-format porcelain slabs.
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XTONE exhibits once again at the Bologna exhibition its great technological evolution that exalts the beauty and origin of the purest stone

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XTONE shows its evolution, without limits, at the 41st edition of CERSAIE

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The Espacio Cocina SICI exhibition opens its doors this upcoming 30th September and XTONE confirms its attendance at this great show which will take place in Valencia until Thursday 3rd October. The firm belonging to Porcelanosa Grupo will showcase, in its own stand, the most innovative products, as well as the star materials and features that the brand can offer. 
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The stand will feature one of the dream XTONE kitchens: a combination of the Tadelakt Smoke material and a concealed induction hob that turns the kitchen into the epicentre of attention. INTO worktops have revolutionised the concept of the kitchen, unifying the space and freeing the room from wiring and batteries.
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<PostLink href="https://www.xtone-surface.com/en/blog/xtone-into-invisible-induction">Find out more about INTO.</PostLink>

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XTONE has something in store. On Tuesday 01 October, the pharmacist, dietician and nutritionist Eli Escorihuela will offer a showcooking at the brand’s stand, in which the INTO worktop will play a major role. Escorihuela will treat the public to one of her magnificent healthy recipes in a kitchen worthy of her culinary skills.
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<PostLink href="https://www.xtone-surface.com/en/blog/Elisa%20Escorihuela_Sigfrido%20Serra_%20Visita">Find out more about Eli Escorihuela's union with XTONE.</PostLink>

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But this is not all. On Wednesday 02 October Focus Piedra is organising the II Intersectorial Colloquium on Kitchens Espacio Cocina SICI 2024 which will take place at 12:00 noon on Level 3 Pavilion 4 of the Feria Valencia exhibition centre, where XTONE is the official sponsor. Tamara Delgado, José Miguel Valverde, Juan Jiménez and Santiago Manent, the managing director of XTONE, will be the protagonists of this invitation-only event in which the ‘Keys to the kitchen shop model that works’ will be the main topic.
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Discover XTONE's latest innovations and star products at the Espacio Cocina SICI exhibition

XTONE 360º

Discover the possibilities of XTONE wherever you are.
XTONE 360º

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XTONE 360º

Discover the possibilities of XTONE wherever you are.XTONE 360º

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Discover the possibilities of XTONE wherever you are.
XTONE 360º